Now more people can shop in your store:
Live on the Web with TrueLook

It’s easy with TrueLook from SilkRoad technology.
Say a customer wants to check out your store to see if new merchandise has arrived, see some prices, or simply check the shelves for a particular item they’re looking for. Now, with just a click of a mouse, any customer can visit your retail location live over the Internet with TrueLook.

ONCE THEY TAKE A TRUELOOK - THEY BUY
Only TrueLook works the way the human eye sees, allowing your shoppers to look around and focus on whatever they want to see—even if they are a thousand miles away. TrueLook lets your customers take control of live tele-robotic cameras on site, giving them the crisp, clear visual detail they would see just as if they were in the store browsing through your merchandise. Our web-based visual software system can accommodate an unlimited number of users from anywhere in the world simultaneously.

SIMPLIFY STORE AND WEBSITE MANAGEMENT
TrueLook gives you the power to check in on your stores from anywhere in the world. Did the opening staff arrive? Was the new marketing display installed correctly? You can know right away without having to go onsite. You can schedule cameras to only be available at certain times of the day, and even assign forbidden “hot spots” that visitors can not zoom in on, like the area around your cash register. TrueLook simplifies website management, too. Each time you change your in-store display, customers see the same messaging — immediately supporting your merchandising efforts.

LIVECards SPEED UP YOUR SALES
When customers need a second opinion about an item they like, TrueLook lets them share their point of view.

TrueLook Features:

Turn-Key Solution
TrueLook uses high-performance telerobotic cameras on site. Visitors access the camera through a customizable HTML interface via a system that is hosted and maintained by SilkRoad in our state-of-the-art hosting facility. That means you have no software to buy or maintain, and no bandwidth limitations.

LIVECard Marketing Speeds Sales
TrueLook software features a patented “LIVECard” collaboration tool that allows users to capture a
specific image and email it to others. Recipients can then click in the picture and link back to the live view.

Our patented LIVEcards lets shoppers — or your instore staff — save a shot of an item and email it along with a personal message. Recipients can then click on the picture they were sent and instantly link back to the live view to inspect the merchandise. It’s not only a powerful, word-of-mouth marketing tool, it’s invaluable for building targeted email lists for upcoming advertising opportunities, and even helps you track results.

Proven to increase store and website traffic
Leverage your retailing expertise online. TrueLook separates you from virtual-only stores by allowing customers to experience the thrill of shopping in your real-world store over the Internet.

Dual Purpose Security Solution
SilkRoad also offers a powerful security system, TrueSentry, that can operate off of the same network cameras. After hours, TrueSentry goes to work giving
you peace of mind that your store is secure. Learn more at www.truesentry.com.



Download TrueLook pdf for more information